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Pricing · free calculator

Price a Creative Service Calculator

Build a minimum sustainable hourly floor from your own income target, expenses, and realistic billable capacity. Then turn that floor into a project quote using your scope, direct costs, usage or licensing add-ons, and the fees you actually expect.

This tool does not tell you the universal market rate for your service. It gives you an internal planning floor. Experience, demand, value, urgency, usage rights, specialty, geography, client type, and negotiation can justify charging more.

1. Your business floor

Use annual figures that reflect the business you are actually trying to sustain. Owner pay here means the amount you want available to pay yourself before personal taxes.

CurrencyAnnual owner-pay targetAnnual business expensesHours you plan to work each weekWeeks off per yearBillable share of working time (%)Client work is only part of freelancing. Sales, admin, marketing, invoicing and learning are usually non-billable.Growth / slow-period reserve (%)Optional planning cushion. This is not a tax rate.

2. This project

Include the time the project really consumes, not only the final creative production. Calls, research, revisions, exporting, client communication, delivery, and admin all count.

Estimated total project hoursDirect project costsUsage / licensing add-on you chooseScope / revision buffer (%)Optional cushion for predictable project risk. Keep the actual scope and revision terms clear in your agreement.Platform / payment fee (%)Enter the fee that actually applies to this job. Leave at 0 if none applies.

Your planning numbers

Minimum sustainable hourly floor

$72.75

Estimated annual revenue target

$73,333.33

Estimated annual billable hours

1,008

Labor floor for this project

$873.02

Project before scope buffer / fees

$873.02

Project quote starting point

$960.32

Starting point, not a required price. If the project creates unusually high client value, requires exclusivity, broad usage rights, rush delivery, specialized expertise, travel, subcontractors, or unusual risk, quote those factors deliberately rather than hiding them inside the hourly floor.

Use the result correctly

• Treat the hourly result as an internal sustainability floor, not a public rate card.
• Stable scopes can be quoted as projects using the floor underneath the estimate.
• Ongoing work may fit a retainer when deliverables, capacity, boundaries, and renewal terms are clear.
• Usage rights and licensing are separate business decisions. This calculator only includes the amount you enter.
• Verify platform fees from the platform itself before relying on them.

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Optional continuation

Your price is one part of the offer.

You can use this calculator on its own. If you want help deciding what to sell, how to package it, or what business gap to fix next, continue only where it is useful.

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