Growth Playbook
The Small Business Growth Playbook
A practical guide to getting found, getting customers, creating useful content, and building simpler systems—with a focused 30-day growth sprint.
Download the free playbookArehté Academy
Learn what your business actually needs, implement technology responsibly, and become more capable-not more dependent.
Your learning arsenal
Every course, every path, all in one place.
Browse everything AREHTÉ Academy has to offer. Start a path, download a free guide, or see what is coming next. Build practical skill, stronger judgment, and a clearer understanding of when technology helps and when your own thinking should lead.
$9.99 one-time
Build Your Own AI Team
Stop starting from zero
A step-by-step DIY path for designing useful AI specialists from first principles, giving them clear company rules, safe boundaries, the right context, and workflows that turn outputs into actual work. Built for people who want to keep using tools such as ChatGPT or Claude without rebuilding the same prompts every day.
8 modulesSelf-pacedAI Team Builder system
0 of 8 complete0%
Preview planned modules
01 · Foundation before agents: company rules, authority, and non-negotiables
02 · Design one specialist: role, scope, inputs, outputs, and success criteria
03 · Context architecture: brand voice, audience, offers, examples, and knowledge
04 · Safety by design: privacy, permissions, prompt injection, untrusted files, and approval gates
05 · Memory and calibration: corrections, feedback, evaluation, and version control
06 · From chat to workflow: where outputs live, handoffs, automation, and operational structure
07 · Build the team: routing, specialist boundaries, collaboration, and avoiding agent sprawl
08 · Maintain the system: audits, stale instructions, access reviews, and continuous improvement
Open path
Available now
Responsible Implementation
Technology with purpose
Nine practical modules on when to use AI, when ordinary software is enough, and how to protect people, creativity, data, and human judgment.
9 modules~70 minCertificate + Creation Pack
0 of 9 complete0%
Start learning
Coming soon
A Creative's Guide in a World with Technology
Keep your voice
A learning path for creators who want to use AI without losing their voice. Includes how to use AI without losing your voice, the creative's prompting guide with free downloadable guides and eBooks for every section, and original-contribution practices.
5 modulesCurriculum shell readyCreative Range certificate
Preview planned modules
01 · How to use AI without losing your voice
02 · The Creative's Prompting Guide
03 · Developing taste and creative judgment
04 · Human Edit: making assisted work unmistakably yours
05 · Protecting and documenting original creative work
Path shell is visible now. Lessons will unlock as curriculum is completed.
Available now
Creative Range
Strengthen your creative muscle
Creative challenges from our Creative Director that train you to think more creatively. Take them on in the Content Studio, track your Creative Streaks, and build range instead of dependence.
8 modulesSelf-pacedCreative Streaks
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Open path
Planned path
Creative Direction & Taste
Train your eye
A future learning path for developing creative judgment, giving stronger feedback, building references intentionally, and learning how to explain why something works instead of only whether you like it.
5 modulesCurriculum shell readyCreative Review milestone
Preview planned modules
01 · Developing taste
02 · How to critique your own work
03 · Reference without imitation
04 · Giving useful creative feedback
05 · Making stronger creative decisions
Path shell is visible now. Lessons will unlock as curriculum is completed.
Planned path
Critical Thinking in the Age of AI
Keep your judgment
A future path for challenging confident outputs, separating evidence from inference, spotting weak assumptions, and keeping consequential decisions human-led.
5 modulesCurriculum shell readyCritical Thinking milestone
Preview planned modules
01 · Evidence vs. confidence
02 · Assumptions and uncertainty
03 · Source checking
04 · Bias and blind spots
05 · Human judgment for consequential decisions
Path shell is visible now. Lessons will unlock as curriculum is completed.
Planned path
Human + Machine Collaboration
Use technology without disappearing inside it
A future learning path for deciding what to delegate, what to keep human, how to preserve authorship, and how to collaborate with technology without flattening your voice or craft.
5 modulesCurriculum shell readyCollaboration milestone
Preview planned modules
01 · What to delegate
02 · What stays human
03 · Assist vs. challenge vs. teach vs. collaborate
04 · Human edit and authorship
05 · Building a personal collaboration workflow
Path shell is visible now. Lessons will unlock as curriculum is completed.
Downloadable learning library
Use what is already available while the next courses are being built.
These are live AREHTÉ resources members can download now. As new Academy modules are built, the most relevant guide, workbook, playbook, or starter kit can be attached directly to the lesson instead of waiting for the full course to launch.
Free resources
Playbooks, workbooks, checklists and starter kits.
Practical resources built to help you complete a real business task, not just read about one.
Marketing Playbook
The $0 Marketing Playbook
A practical plan for visibility, referrals, partnerships, useful content, thoughtful outreach, and follow-up when your marketing budget is tiny.
Download the free playbookCustomers Workbook
The First 5 Customers Workbook
Choose who to target, build a focused prospect list, shape the offer, write useful outreach, follow up, and learn from real conversations.
Download the free workbookSystems Workbook
The Small Business Systems Workbook
Audit repetitive work and decide what to remove, template, automate, delegate, or deliberately keep human.
Download the free workbookContent Workbook
The 30-Day Content Workbook
Build content pillars, mine customer questions, repurpose strong ideas, and plan a sustainable month of useful content.
Download the free workbookCreative Protection Starter kit
The Creative Protection Starter Kit
A practical documentation and response workbook for clearer creation records, provenance, AI-use preferences, and suspected misuse.
Download the free starter kitNonprofit Starter kit
The Nonprofit Marketing Starter Kit
Clarify your message, map supporter journeys, strengthen proof, plan content, approach partners, and build a focused 30-day nonprofit marketing plan.
Download the free starter kitMarketplaces & Selling Checklist
Etsy First Listing Launch Checklist
A practical pre-publish checklist for turning one Etsy product idea into a launch-ready listing. Choose the path for a physical product, instant digital product, made-to-order digital product, or custom/personalized item, then work through every relevant check before publishing.
Open free checklistSystems Starter kit
Simple Client Intake + Onboarding Kit
A practical free starter kit for moving an accepted client from yes to project-ready with minimum-necessary intake, asset collection, safe access, communication expectations, kickoff, responsibility mapping, first milestone planning, blocker handling, and a clear project-ready handoff.
Open free KitGrowth Calculator
Price a Creative Service Calculator
Estimate a sustainable hourly floor and project quote from your income goal, business expenses, realistic billable capacity, project scope, direct costs, user-entered usage or licensing add-ons, and actual platform or payment fees.
Open free calculatorContent Builder
UGC Portfolio Builder
Plan a clear UGC creator portfolio, choose representative samples, label beginner work honestly, organize creator-provided evidence, and run a practical mobile portfolio QA before pitching brands.
Open free builderCreative protection
Your creativity is valuable. Protect it like it is.
Build a practical record of ownership, permissions, source material, meaningful human contribution, and where AI entered the process.
Create my AI protection planFree guide
Learn it once. Keep the guide.
Take a practical AREHTÉ guide with you for the moments when you need a clear answer without opening another tool.
Browse free eBooks & guidesLearning without an account?
The Academy is free. Your progress needs somewhere to live.
Keep learning without paying for a plan. Create a free AREHTÉ account if you want completed modules, assessment progress, rewards, and your certificate saved for you.
Responsible implementation pathway
Use technology with purpose-not by default.
Arehté doesn’t pressure businesses to use AI everywhere. Learn when technology is useful, when ordinary software is enough, and how to protect people, creativity, data, and human judgment when AI is used.
0 of 9 modules complete0%
9 modules remaining
Third-Party Educational Resources
AREHTÉ Academy includes links to and embedded materials from independent third-party educators and institutions for educational and reference purposes. Third-party materials remain the property of their respective owners and are presented through their original hosting platforms where applicable. AREHTÉ is not affiliated with, sponsored by, or endorsed by these institutions unless expressly stated. Inclusion of a resource does not imply the institution’s endorsement of AREHTÉ or AREHTÉ’s interpretation of the material.
External resources may be updated, removed, or subject to their own terms, licenses, accessibility features, and privacy practices.
Nine practical modules
Responsible technology, made understandable.
Final knowledge check
Responsible Implementation Assessment
Complete every module and score at least 80%. You may review the lessons and retake the assessment.
Complete all learning modules to unlock the assessment.
Certificate + earned reward
Arehté Responsible Implementation Certificate
Accept the pledge to use technology with a defined purpose, protect people and data, verify consequential output, preserve human oversight, and choose the smallest sufficient technology.
Responsible Creation Pack
Complete the pathway once to receive 15 additional Ask Arehté questions and 5 additional image generations. No video credits. No unlimited generation. One pack per verified account.
Reward eligibility and certificate terms
One Responsible Creation Pack and one purchase reward per verified person and business. Earned after all nine modules, an assessment score of at least 80%, and acceptance of the Responsible Implementation Pledge. The creation pack adds 15 Ask Arehté questions and 5 image generations once; it includes no video and never creates unlimited access. The 60% purchase reward is valid for 60 days and applies to the first month of one eligible monthly membership or one eligible à-la-carte service; exclusions may apply. Rewards are not transferable, redeemable for cash, or applicable retroactively. Certificate confirms course completion only and is not an accredited professional credential.
Put the lessons into practice
Use the Free Tools Library to build practical plans without adding unnecessary technology.